TechNL's Future Proofing Northern Lights Digital Game Package
$16,500 Digital Package for $1,500
In partnership with TechNL’s Business Tech Solution Program, our end-to-end digital package will turn your business’s online presence into a growth engine and revenue-generating channel. This package starts with asking the right questions with the Brand Bullseye step, and ends with transforming your digital presence with our implemented ‘cut the fluff’ e-commerce strategy.
The Brand Bullseye ›
The Digital Blueprint ›
Digital Deep Drive ›
The Brand Bullseye
Often the difference between success and failure is a thoughtful, results-driven strategy starting with the brand bullseye. The digital strategy starts with asking the right questions, and ends with exceeding expectations.
The Discovery Session
Your business will be required to gather key items like business plans, brochures, selling materials, customer data, past research, company history, existing google analytics. This will be followed by a one-hour zoom session to drill deep with key discovery questions to set the stage.
Articulating & Clarifying
Building your brand’s personality and potential story to sell. Dig into core values, brand attributes, SWOT, Target Audience, Differentiators and Competitive Advantage.
Locking In On Positioning
Creating a unique value proposition and what we can own. A brand becomes stronger as we narrow the focus. Here we lock in on who our key audiences are and why it is important and our key reasons to believe that pass the credibility test.
Northern LightsDigital Blueprint
Result: A Simple Powerful One Pager that becomes the non-negotiable compass for the Digital Team.
All the key decisions agreed will be locked and loaded in a stunningly simple one pager than won’t collect dust like a 100-page report. Our brand personality, key differentiators, key target audiences, key message tracks, and value proposition for Northern Lights Dog Sledding.
The Digital Deep Dive
Our process is simple. We listen before we create. The world has gone digital – after analyzing the one-page blueprint, we’ll begin to develop and create your website for online consultation/requests and for viewing on a wide variety of devices, ensuring your brand is always positioned as seamless & user-friendly, and most importantly drive sales.
- Build and implement E-Commerce store/website with Shopify or Woo Commerce
- Optimize digital listings such as Google My Business, Yelp, Yellowpages and etc.
- UImprove the way search engines crawl, assess, and index your website by reviewing technical on-page and off-page SEO ranking factors.
- Optimize and implement inventory and shipping management through Shopify.
- Google Analytics and Facebook Pixel Setup to analyze potential leads.
- Help setup branded email address with Google Workplace
- Other digital initiatives such as chatbot functionality, online booking software, livechat, etc.
- M*Click here for what's not included and additional add ons*